濟(jì)南宣傳片拍攝的14個(gè)建議，幫你拍出大片！

　　宣傳片拍攝，一直是很多攝影愛好者非常喜歡的拍攝題材?？雌饋矸浅ｋy的拍攝題材，其實(shí)宣傳片拍攝只需要景色美，拍攝的光線佳，時(shí)間好。一般掌握一定的取景構(gòu)圖，都可以很容易拍出好看照片。

　　The shooting of promotional videos has always been a favorite subject for many photography enthusiasts. The seemingly difficult subject matter for shooting a promotional video actually only requires beautiful scenery, good lighting, and good timing. By mastering a certain level of framing and composition, it is easy to take beautiful photos.




　　那么出門拍攝宣傳片拍攝照片，有些看起來非常普通，但是非常實(shí)用的技巧呢？

　　So what are some practical techniques for taking promotional videos and photos when going out?

　　今天就給大家一些建議，幫助大家拍出好的風(fēng)光照片。

　　Today, I will give you some suggestions to help you take good photos of the scenery.

　　用標(biāo)準(zhǔn)鏡頭再現(xiàn)真實(shí)的畫面

　　Reproduce real images with standard lenses

　　標(biāo)準(zhǔn)鏡頭就是指接近人眼視覺習(xí)慣的鏡頭，所以標(biāo)準(zhǔn)鏡頭拍攝的畫面和人眼日?？吹降囊曈X效果非常接近，畫面拍攝出來能夠使觀賞者感到舒服、親切。

　　The standard lens refers to a lens that is close to the visual habits of the human eye, so the images captured by the standard lens are very similar to the visual effects seen by the human eye in daily life. The captured images can make the viewer feel comfortable and familiar.

　　如圖，使用標(biāo)準(zhǔn)鏡頭拍攝的屋子沒有任何變形和夸張，如實(shí)地表現(xiàn)了現(xiàn)場(chǎng)，看上去很真實(shí)。

　　As shown in the picture, the room captured with a standard lens shows no distortion or exaggeration, accurately depicting the scene and appearing very realistic.

　　標(biāo)準(zhǔn)鏡頭下的畫面很有真實(shí)感，看上去感覺很親切

　　The image under standard lens is very realistic and looks very familiar

　　用超廣角鏡頭表現(xiàn)場(chǎng)景全貌

　　Presenting the entire scene with an ultra wide angle lens

　　超廣角鏡頭的視野很廣，可以把現(xiàn)場(chǎng)環(huán)境表現(xiàn)得很全，拍攝出來的畫面場(chǎng)面很宏大，氣勢(shì)很強(qiáng)。

　　The ultra wide angle lens has a wide field of view, which can fully depict the on-site environment. The captured images are grand and powerful.

　　如圖是很常見的南方小鎮(zhèn)，采用超廣角鏡頭拍攝，把小鎮(zhèn)的大部分景貌都攝入畫面，看起來很有氣勢(shì)，畫面中近大遠(yuǎn)小的透視關(guān)系也很明顯， 整張圖片給人煥然一新的視覺感受。

　　The picture is a very common southern town, captured with an ultra wide angle lens, capturing most of the town's scenery in the frame, giving it a grand and imposing appearance. The perspective relationship between near, far, and small in the picture is also very obvious, giving the whole picture a refreshing visual experience.

　　超廣角鏡頭很適合表現(xiàn)全貌

　　Ultra wide angle lens is very suitable for presenting the whole picture

　　微距拍攝展現(xiàn)植物自身的完美圖案

　　Macro photography showcases the perfect patterns of plants themselves

　　很多美都隱藏在細(xì)微之處，為了能夠?qū)⑽⒂^世界表現(xiàn)出來，就需要使用微距鏡頭。

　　Many beauties are hidden in the subtle, and in order to express the microscopic world, macro lenses are needed.

　　而一般的鏡頭，最近對(duì)焦距離較遠(yuǎn)，因此無法滿足微距攝影的需求。

　　However, ordinary lenses have a longer focusing distance, so they cannot meet the needs of macro photography.

　　如圖， 作者通過微距鏡頭只是把美麗的向日葵簡(jiǎn)單地用鋪滿式構(gòu)圖表現(xiàn)出來，僅僅這樣 簡(jiǎn)單的圖案，畫面就很華麗奪目，讓人不禁感慨大自然的偉大。

　　As shown in the picture, the author uses a macro lens to simply depict the beautiful sunflowers in a covered composition. With such a simple pattern, the picture is magnificent and eye-catching, making people cannot help but marvel at the greatness of nature.

　　美麗的圖案本身就是最美的構(gòu)圖

　　Beautiful patterns themselves are the most beautiful compositions

　　豎構(gòu)圖有縱向感、空間感很強(qiáng)

　　Vertical composition has a strong sense of verticality and space

　　豎構(gòu)圖不適合表現(xiàn)場(chǎng)面很大的環(huán)境，但很適合表現(xiàn)空間感，使畫面中前后的距離很明顯，縱深感很強(qiáng)。

　　Vertical composition is not suitable for depicting environments with large scenes, but it is very suitable for expressing a sense of space, making the distance between the front and back of the picture very obvious and creating a strong sense of depth.

　　如圖，采用豎構(gòu)圖表現(xiàn)月光打在海面上的光線，前面的石頭和遠(yuǎn)處的地平線，畫面看起來就很舒服，有狹長(zhǎng)感，空間表現(xiàn)很好。

　　As shown in the picture, the vertical composition is used to depict the moonlight shining on the sea surface. The stones in front and the horizon in the distance make the picture look very comfortable, with a sense of narrowness and good spatial expression.

　　豎構(gòu)圖的使用，使觀者的視線依次從地面景物看向天空中的月亮，畫畫的空間感非 常好

　　The use of vertical composition allows the viewer to view the moon in the sky from the ground scenery in sequence, creating a great sense of space in the painting

　　橫畫幅表現(xiàn)山巒全景

　　Horizontal representation of panoramic mountain ranges

　　拍攝山巒時(shí)為了不使畫面看起來太單調(diào)可以加一些景物作陪襯，尤其是全景拍攝，要注意山巒的畫面位置。

　　When shooting mountains, in order to avoid making the picture look too monotonous, some scenery can be added as a backdrop, especially for panoramic shooting, and attention should be paid to the position of the mountains in the picture.

　　如圖，山巒在畫面中差不多居中的位置，畫面上 方是藍(lán)天白云，下方是碧水綠草，陪襯的景物使畫面很和諧又能突出山巒寧靜致遠(yuǎn)的情懷來。

　　As shown in the picture, the mountains are located almost in the center of the image, with blue sky and white clouds above and green water and grass below. The accompanying scenery makes the image harmonious and highlights the peaceful and far-reaching feelings of the mountains.

　　全景的山巒要有陪襯物，位置要選擇合適，畫面才會(huì)舒服，又不顯單調(diào)

　　The panoramic mountains should be accompanied by objects, and the location should be chosen appropriately, so that the picture is comfortable and not monotonous

　　低視角拍攝云彩加入地面景色

　　Low angle shooting of clouds and adding ground scenery

　　如果只拍攝云彩，畫面往往會(huì)顯得很單調(diào)。適當(dāng)?shù)卦诋嬅嬷屑尤氲孛婢吧梢载S富畫面元素，并且讓畫面更有空間感。

　　If only capturing clouds, the image often appears monotonous. Adding ground scenery appropriately to the picture can enrich the elements and make the picture more spatial.

　　如圖，拍攝云彩時(shí)，稍稍將鏡頭向下 一點(diǎn)，加入一點(diǎn)城市剪影，交代環(huán)境即可。

　　As shown in the picture, when shooting clouds, slightly lower the camera and add some city silhouette to illustrate the environment.

　　畫面整體既不雜亂，又很好地表現(xiàn)了 天空中的云彩。

　　The overall picture is neither cluttered nor well represented by the clouds in the sky.

　　放低視角拍攝可以避免把不必要的景物拍進(jìn)去，避免畫面雜亂無章

　　Shooting from a low perspective can avoid capturing unnecessary objects and prevent the image from being cluttered and disorganized

　　放低太陽高度，利用光線表現(xiàn)云彩

　　Lower the altitude of the sun and use light to depict clouds

　　一般畫面中的放射性光線可以使畫面看起來很有氣勢(shì)、很有張力。

　　The radioactive light in general images can make the picture look imposing and tense.

　　如圖，夕陽晚景的拍攝，攝影師把夕陽安排在畫面的下方，夕陽放射出來的光線，透過層層云彩，形成向上的放射性線條，這樣的構(gòu)圖方式使畫面看起來很有擴(kuò)張力，非常有氣勢(shì)，使人看了很有震撼力。

　　As shown in the picture, in the shooting of the sunset scene, the photographer arranged the sunset at the bottom of the picture. The light emitted by the sunset passes through layers of clouds, forming upward radiating lines. This composition method makes the picture look very expansive and imposing, which is very shocking.

　　畫面中使用放射性線條可以使畫面看起來很有震懾力很有氣勢(shì)

　　The use of radioactive lines in the image can make it look very intimidating and imposing

　　俯視的夜景畫面感覺很繁華

　　The night view from above feels very bustling

　　拍攝夜景時(shí)，角度非常重要，因?yàn)橐咕爸饕潜憩F(xiàn)燈光，太亮或太暗的話， 整張照片都很失敗，所以拍攝前一定要選好合適的角度再進(jìn)行拍攝。

　　When shooting night scenes, angle is very important because night scenes mainly depict lighting. If the light is too bright or too dark, the entire photo will fail. Therefore, it is necessary to choose a suitable angle before shooting.

　　如圖，作者選擇俯視的角度拍攝夜景，視野看起來很廣，而且取景還是選在高樓聚集比較多的一面，燈光比較多，所以整個(gè)城市的繁華盡收眼底。

　　As shown in the picture, the author chose to shoot the night scene from a top-down perspective, which looks very broad. Moreover, the location was chosen on the side where there are more high-rise buildings gathering, and there are more lights, so the prosperity of the entire city can be seen at a glance.

　　采取俯視的角度拍攝夜景易表現(xiàn)整個(gè)城市的繁華

　　Taking a top-down perspective to capture night scenes is easy to depict the prosperity of the entire city

　　俯視時(shí)利用大景深使畫面看起 來視野寬闊

　　When looking down, use a large depth of field to make the image appear wide and expansive

　　俯視地面時(shí)，遠(yuǎn)處的景物顯得較高，而近處的景物顯得較低。所以俯視角度拍攝的畫面中能夠?qū)⑦h(yuǎn)近景中的景物在同一平面中展開，而且看起來層次分明。

　　When looking down at the ground, distant scenery appears higher, while nearby scenery appears lower. So in a top-down perspective, the scene can unfold the objects in the foreground and background in the same plane, and it looks clearly layered.

　　如圖，可以看出畫面中地平線上處于不同空間位置的景物之間的聯(lián)系、位置和數(shù)量等。

　　As shown in the figure, it can be seen that there are connections, positions, and quantities of objects located at different spatial positions on the horizon in the picture.

　　所以俯視角度能夠加強(qiáng)畫面空間的深度感。

　　So the top-down angle can enhance the sense of depth in the visual space.

　　俯視角度很適合表現(xiàn)寬闊的場(chǎng)面，可使畫面看起來很遼闊

　　The top-down angle is very suitable for depicting broad scenes, which can make the picture look vast

　　通過留白表現(xiàn)風(fēng)光意境

　　Expressing the artistic conception of scenery through blank space

　　拍攝風(fēng)光時(shí)，可以考慮使用留白式構(gòu)圖，以此表達(dá)畫面的意境美，尤其是在拍攝黑白風(fēng)光作品時(shí)，留白對(duì)意境的渲染效果顯著。

　　When shooting landscapes, white space composition can be considered to express the artistic beauty of the picture, especially when shooting black and white landscape works, white space has a significant rendering effect on the artistic conception.

　　如圖，畫面右邊是險(xiǎn)峻的山脈和挺拔的松柏，在氤氳的霧氣中顯得很有神秘感，為了使畫面看起來不會(huì)悶堵， 畫面的左側(cè)選擇了留白，這樣整張畫面看起來就顯得很有靈氣，增添了意境美。

　　As shown in the picture, on the right side of the screen are steep mountains and tall pine and cypress trees, which appear very mysterious in the misty air. In order to make the picture look less stuffy, white space was chosen on the left side of the picture, which makes the whole picture look lively and adds artistic beauty.

　　留白的山脈構(gòu)圖很有靈氣，也很有神秘感

　　The composition of the mountains with blank spaces is very spiritual and mysterious

　　讓視點(diǎn)消失在黃金分割點(diǎn)

　　Make the viewpoint disappear at the golden ratio point

　　拍攝照片時(shí)常常會(huì)遇到線條消失點(diǎn)的問題，就連這樣看來很簡(jiǎn)單的細(xì)節(jié)，在構(gòu)圖上也很重要，處理不好，會(huì)使畫面看起來不完整或是很堵得慌。

　　When taking photos, it is common to encounter the problem of missing lines. Even seemingly simple details are important in composition. If not handled properly, the image may appear incomplete or cluttered.

　　如圖，圍墻和海岸線與天空的消失點(diǎn)被作者安排在畫面的黃金分割點(diǎn)，這樣畫面就不會(huì)突兀， 在視覺上看起來很舒服。

　　As shown in the picture, the disappearance points of the wall, coastline, and sky are arranged by the author at the golden ratio of the picture, so that the picture will not be abrupt and visually pleasing.

　　三分點(diǎn)在構(gòu)圖中很重要，把一些消失點(diǎn)放到這個(gè)位置，畫面就會(huì)顯得很舒服

　　The three-point is very important in composition. Placing some vanishing points in this position will make the picture look very comfortable

　　利用對(duì)角線表現(xiàn)動(dòng)物的隊(duì)列

　　Using diagonal lines to represent animal queues

　　拍攝動(dòng)物時(shí)也可以嘗試對(duì)角線的構(gòu)圖，為畫面增添動(dòng)感。

　　When shooting animals, you can also try diagonal composition to add dynamism to the picture.

　　如圖，三只可愛的小企鵝，列隊(duì)走來。對(duì)角線本身就屬于很活潑的構(gòu)圖方式，利用這種構(gòu)圖方式剛好表現(xiàn)小企鵝的運(yùn)動(dòng)狀態(tài)。

　　As shown in the picture, three cute little penguins are walking in formation. The diagonal itself belongs to a very lively composition style, which perfectly expresses the movement state of the little penguin.

　　對(duì)角線的構(gòu)圖會(huì)使得畫面很飽滿，不會(huì)出現(xiàn)失衡的狀態(tài)

　　The diagonal composition will make the picture full and avoid any imbalance

　　傾斜的三角形構(gòu)圖體現(xiàn)山勢(shì)

　　The tilted triangle composition reflects the mountain terrain

　　拍攝山脈時(shí)，不必非用廣角鏡頭拍攝全景，也可以只拍攝局部，要想表現(xiàn)好山勢(shì)，可以采用傾斜的三角形構(gòu)圖。

　　When shooting mountains, it is not necessary to use a wide-angle lens to capture the panoramic view, and only partial shots can be taken. To better depict the mountain terrain, a tilted triangle composition can be used.

　　如圖，傾斜的山坡上幾棵綠樹，而遠(yuǎn)處的山脈也呈三角形構(gòu)圖，使人看了就能明了很陡的山脈走向，這樣的構(gòu)圖把山勢(shì)表現(xiàn)得很好。

　　As shown in the picture, there are several green trees on the sloping hillside, and the distant mountain range is also composed in a triangular shape, making it easy for people to understand the steep direction of the mountain range. This composition portrays the mountain terrain very well.

　　斜三角式構(gòu)圖拍攝的山勢(shì)，還可以使畫面看起來很活潑

　　The mountain terrain captured by the oblique triangle composition can also make the picture look lively

　　利用明暗對(duì)比構(gòu)圖表現(xiàn)璀璨星芒

　　Using contrast between light and dark composition to depict dazzling stars

　　夜景的一大特點(diǎn)就是明暗對(duì)比很強(qiáng)烈，能夠營(yíng)造出很夢(mèng)幻的燈光效果。

　　A major characteristic of night scenes is the strong contrast between light and dark, which can create a dreamy lighting effect.

　　如圖， 黃昏時(shí)分華燈初上，路燈在畫面中最顯眼的位置，使用小光圈即可拍出星芒。

　　As shown in the picture, at dusk, the lights are on and the street lamps are in the most prominent position in the picture. Using a small aperture can capture the starlight.

　　遠(yuǎn) 處暮靄的余暉將遠(yuǎn)山的輪廓勾勒出來，在暗背景的襯托下，路燈的光芒顯得格外璀璨，好似天上的星星。

　　The afterglow of the distant twilight outlined the outline of the distant mountains, and against the dark background, the light of the street lamps appeared particularly brilliant, like stars in the sky.

　　明暗的對(duì)比使畫面的視覺沖擊力很強(qiáng)，不是一張單調(diào)的照片。

　　The contrast between light and dark creates a strong visual impact on the image, making it not a monotonous photo.

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