濟(jì)南抖音運(yùn)營(yíng)的工作內(nèi)容

　　抖音運(yùn)營(yíng)工作內(nèi)容1、熟悉主流平臺(tái)規(guī)則、玩法、推薦機(jī)制。包括但不限于抖音、B站、快手、微信視頻號(hào)等短視頻平臺(tái)。

　　Tiktok operation content 1. Be familiar with the rules, playing methods and recommendation mechanism of the mainstream platform. Including but not limited to short video platforms such as Tiktok, station B, Kwai, WeChat video number, etc.

　　2、能夠完成短視頻矩陣賬號(hào)搭建。根據(jù)不同用戶需求，策劃不同賬號(hào)定位、輸出內(nèi)容，推進(jìn)賬號(hào)各項(xiàng)工作，比如內(nèi)容、后期等。

　　2. Can complete the setup of a short video matrix account. Based on different user needs, plan different account positioning, output content, and promote various account tasks such as content and post production.

　　3、了解公司所處行業(yè)，了解產(chǎn)品和用戶。持續(xù)進(jìn)行產(chǎn)品及用戶研究，保證視頻內(nèi)容實(shí)時(shí)符合產(chǎn)品理念及用戶需求。

　　3. Understand the industry in which the company operates, as well as its products and users. Continuously conduct product and user research to ensure that video content meets product concepts and user needs in real-time.

　　4、關(guān)注短視頻行業(yè)發(fā)展動(dòng)態(tài)和熱點(diǎn)內(nèi)容，對(duì)熱門內(nèi)容有自己的看法和方法論，可以完成“蹭熱點(diǎn)”視頻的輸出。

　　4. By following the development trends and hot topics in the short video industry, having one's own opinions and methodology on popular content, one can complete the output of "riding on hot topics" videos.

　　5、內(nèi)容策劃，包含短視頻的選題、腳本。6、帶領(lǐng)或協(xié)助團(tuán)隊(duì)將策劃方案轉(zhuǎn)化為執(zhí)行方案，挖掘創(chuàng)作者及出境演員，推進(jìn)項(xiàng)目完成。

　　5. Content planning, including topic selection and script for short videos. 6. Lead or assist the team in translating planning proposals into execution plans, identify creators and overseas actors, and promote project completion.

　　7、能夠鑒別短視頻優(yōu)秀內(nèi)容，對(duì)視頻調(diào)性、質(zhì)量等具備判斷能力。

　　7. Be able to identify excellent content in short videos and have the ability to judge video tone, quality, etc.

　　8、拍攝制作，根據(jù)腳本或文案進(jìn)行拍攝。對(duì)燈光、構(gòu)圖、分鏡、運(yùn)鏡等有了解的，審美過(guò)關(guān)的，對(duì)鏡頭銜接和邏輯關(guān)系有了解等為加分項(xiàng)。

　　8. Shoot and produce according to the script or copy. Those who have knowledge of lighting, composition, storyboarding, and camera movement, have a good aesthetic sense, and have an understanding of lens coherence and logical relationships are added as supplementary items.

　　9、剪輯創(chuàng)作，能夠使用Pr、AE等專業(yè)軟件優(yōu)先。

　　9. Editing and creation, preferably using professional software such as Pr and AE.

　　10、數(shù)據(jù)分析，對(duì)自己的賬號(hào)運(yùn)營(yíng)核心數(shù)據(jù)（完播率、轉(zhuǎn)發(fā)率、評(píng)論率、點(diǎn)贊率、贊粉比、轉(zhuǎn)化訂單量等)進(jìn)行分析；對(duì)對(duì)標(biāo)賬號(hào)的核心數(shù) 據(jù)分析。

　　10. Data analysis, analyzing the core operational data of one's own account (completion rate, forwarding rate, comment rate, like rate, like to follower ratio, conversion order volume, etc.); Core data analysis of benchmark accounts.

　　11、能夠?yàn)橛脩粼鲩L(zhǎng)和轉(zhuǎn)化效果負(fù)責(zé)，能夠根據(jù)賬號(hào)情況制定指標(biāo)并完成指標(biāo)。

　　11. Responsible for user growth and conversion efficiency, able to set and achieve metrics based on account conditions.

　　12、用戶運(yùn)營(yíng)，通過(guò)各種方法提升用戶粘性和活躍度。比如通過(guò)策劃粉絲活動(dòng)，建立 粉絲群等方法。

　　12. User operation, using various methods to enhance user stickiness and activity. For example, by planning fan activities, establishing fan groups, and other methods.

　　13、完成業(yè)務(wù)轉(zhuǎn)化，配合業(yè)務(wù)部門完成引 流推廣等需求；結(jié)合短視頻+直播的模式制定高POI引流、轉(zhuǎn)化模型。

　　13. Complete business conversion and cooperate with business departments to fulfill requirements such as traffic attraction and promotion; Develop a high POI traffic and conversion model by combining short videos with live streaming.

　　14、常規(guī)基礎(chǔ)能力：有垂直行業(yè)從業(yè)經(jīng)驗(yàn)，有優(yōu)秀案例，有活動(dòng)經(jīng)驗(yàn)，溝通能力強(qiáng)，抗壓強(qiáng)，有責(zé)任心，形象氣質(zhì)好，性格好，有才藝等都是加分項(xiàng)。

　　14. General basic abilities: Having experience in vertical industries, excellent cases, event experience, strong communication skills, resilience, sense of responsibility, good image and temperament, good personality, and talent are all bonus points.

　　本文由 濟(jì)南抖音運(yùn)營(yíng)   友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊  http://www.my1chu.com/  真誠(chéng)的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.

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