短視頻矩陣精細(xì)運(yùn)營(yíng)策略解析

短視頻矩陣的運(yùn)行原理類(lèi)似于散發(fā)傳單的行為，即通過(guò)每日持續(xù)在線上發(fā)布內(nèi)容，借助多個(gè)平臺(tái)的廣泛曝光拉動(dòng)流量。唯有獲得足夠的曝光度，方能有效地吸引到眾多用戶。因此，利用短視頻矩陣進(jìn)行大規(guī)模的傳單式宣傳，從而達(dá)到高覆蓋率的流量效果。

The operation principle of the short video matrix is similar to the behavior of distributing flyers, that is, by continuously publishing content online every day and leveraging the extensive exposure of multiple platforms to drive traffic. Only by obtaining sufficient exposure can we effectively attract a large number of users. Therefore, using a short video matrix for large-scale flyer style promotion can achieve high coverage traffic effects.

具體而言，短視頻矩陣是基于某一"源頭"，包括企業(yè)、品牌或IP等，衍生出若干相互關(guān)聯(lián)的賬號(hào)所構(gòu)成的賬號(hào)群組。該“源頭”可以從多個(gè)角度展開(kāi)。

Specifically, the short video matrix is an account group composed of several interrelated accounts derived from a certain "source", including enterprises, brands, or IPs. The 'source' can be unfolded from multiple perspectives.

簡(jiǎn)言之, 短視頻矩陣的運(yùn)作方式是通過(guò)批量運(yùn)營(yíng)多個(gè)賬號(hào)，使它們能夠互相推薦和引導(dǎo)流量，實(shí)現(xiàn)多平臺(tái)的廣袤曝光及引流，最后利于商業(yè)變現(xiàn)。

In short, the operation mode of the short video matrix is to operate multiple accounts in batches, so that they can recommend and guide traffic to each other, achieve broad exposure and drainage on multiple platforms, and ultimately benefit commercial monetization.

打造短視頻矩陣之益處

The benefits of creating a short video matrix

1、高效收益增長(zhǎng)：以矩陣思維融會(huì)貫通資源，將取得成效的經(jīng)驗(yàn)重復(fù)執(zhí)行。例如，將優(yōu)質(zhì)作品上傳至百余個(gè)賬號(hào)實(shí)現(xiàn)互聯(lián)互通（認(rèn)知維度）；同時(shí)，通過(guò)發(fā)布同類(lèi)標(biāo)題的視頻，高效利用流量（復(fù)利效應(yīng)）。對(duì)應(yīng)單個(gè)賬戶，可能僅在每個(gè)月產(chǎn)生1000元收入，然而若建立類(lèi)似于此的百余個(gè)賬戶，則有望實(shí)現(xiàn)每月高達(dá)10萬(wàn)元的收入。值得注意的是，矩陣效應(yīng)所帶來(lái)的盈利并非簡(jiǎn)單地在原本水平上進(jìn)行乘積運(yùn)算。

1. Efficient revenue growth: Integrating resources through matrix thinking and repeating the experience of achieving results. For example, uploading high-quality works to over a hundred accounts to achieve interconnectivity (cognitive dimension); Meanwhile, by publishing videos with similar titles, we can efficiently utilize traffic (compound interest effect). Corresponding to a single account, it may only generate a monthly income of 1000 yuan, but if more than 100 accounts similar to this are established, it is expected to achieve a monthly income of up to 100000 yuan. It is worth noting that the profits brought by matrix effects are not simply multiplied at the original level.




2、廣泛曝光路徑：在短視頻領(lǐng)域，用戶量的提升離不開(kāi)充足的曝光度。當(dāng)一段視頻達(dá)到爆火程度時(shí)，便可將其上傳至各大賬號(hào)實(shí)現(xiàn)批量推廣，因?yàn)樵诙桃曨l領(lǐng)域，爆款是具有可復(fù)制性的。因此，與其花費(fèi)時(shí)間去創(chuàng)新內(nèi)容，不如尋找并重復(fù)使用十個(gè)個(gè)優(yōu)秀的模板，從而提高爆款視頻的產(chǎn)生概率。

2. Wide exposure path: In the field of short videos, the increase in user base cannot be separated from sufficient exposure. When a video reaches a viral level, it can be uploaded to various accounts for mass promotion, because in the field of short videos, popular products are replicable. Therefore, instead of spending time innovating content, it is better to find and reuse ten excellent templates to increase the probability of producing popular videos.

3、有效降低風(fēng)險(xiǎn)：由于短視頻行業(yè)的特殊性，平臺(tái)的規(guī)定、尺度等細(xì)節(jié)成為作者們需要關(guān)注的重點(diǎn)。為了降低因違規(guī)操作導(dǎo)致的風(fēng)險(xiǎn)，我們建議每位作者不要過(guò)度集中放置于一個(gè)賬戶上，而是采取跨平臺(tái)運(yùn)營(yíng)策略。

3. Effectively reducing risks: Due to the particularity of the short video industry, details such as platform regulations and standards have become the focus that authors need to pay attention to. In order to reduce the risk caused by illegal operations, we recommend that each author not overly concentrate on one account, but adopt a cross platform operation strategy.

4、大規(guī)模流量導(dǎo)入：在任何平臺(tái)中，判斷賬號(hào)價(jià)值的核心依據(jù)在于轉(zhuǎn)化效果和商業(yè)化水平。隨著短視頻平臺(tái)的競(jìng)爭(zhēng)愈發(fā)激烈，實(shí)現(xiàn)最高效的變現(xiàn)途徑始終是引導(dǎo)流量進(jìn)入個(gè)人私域。與此相反，公域中宣傳曝光的影響力以及私域內(nèi)裂變留存的效果相輔相成，結(jié)合店域服務(wù)提升客戶滿意度，最終構(gòu)建起超級(jí)流量池。

4. Large scale traffic import: In any platform, the core criteria for determining account value are conversion efficiency and commercialization level. With the increasingly fierce competition among short video platforms, the most efficient way to achieve monetization has always been to guide traffic into personal private domains. On the contrary, the influence of publicity and exposure in the public domain and the effect of fission and retention in the private domain complement each other, combined with store domain services to enhance customer satisfaction, ultimately building a super traffic pool.

5、矩陣力量

5. Matrix power

1個(gè)賬號(hào)※1條作品※1000曝光=每天影響1000人

1 account ※ 1 work ※ 1000 exposures=affecting 1000 people per day

10個(gè)賬號(hào)※10條作品※1000播放量=影響100000人

10 accounts ※ 10 works ※ 1000 views=impact on 100000 people

100個(gè)賬號(hào)※100條作品※1000播放量=影響10000000人

100 accounts ※ 100 works ※ 1000 views=affecting 10000000 people

......

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如果1000個(gè)賬號(hào)呢

What if there are 1000 accounts

所以，當(dāng)我們擁有1000個(gè)賬戶時(shí)，每日所能影響到的自然人數(shù)量將會(huì)是無(wú)法估量的！

So, when we have 1000 accounts, the daily impact on the number of natural persons will be incalculable!