濟(jì)南短視頻推廣：一文搞定短視頻創(chuàng)作流程

　　視頻創(chuàng)作流程

　　Video creation process

　　① 確定主題

　?、?Determine the theme

　　我發(fā)現(xiàn)許多小白創(chuàng)作的視頻缺乏主題。他發(fā)了一段視頻，我很困惑，不知道他想說什么，也不知道視頻存在的意義。這樣的視頻不可能爆的。

　　I have found that many videos created by novices lack themes. He posted a video, and I was confused. I didn't know what he wanted to say or the purpose of the video. This kind of video cannot go viral.

　　主題是視頻的靈魂。創(chuàng)建視頻的第一步是確定主題，然后緊緊圍繞主題表達(dá)內(nèi)容。主題是視頻的內(nèi)容。最好用一句話解釋主題，然后讓用戶在15秒內(nèi)了解具體內(nèi)容。

　　The theme is the soul of the video. The first step in creating a video is to determine the theme and then express the content closely around it. The theme is the content of the video. It is best to explain the topic in one sentence and let the user understand the specific content within 15 seconds.

　　通常根據(jù)賬號定位明確幾個可以做的大方向，擴(kuò)展思維。然后在各個方向上詳細(xì)思考具體內(nèi)容，標(biāo)出關(guān)鍵詞，然后根據(jù)關(guān)鍵詞詳細(xì)布局出每周和每天的主題。

　　Usually, based on account positioning, identify several major directions that can be done to expand thinking. Then carefully consider the specific content in various directions, mark the keywords, and then layout the weekly and daily themes in detail based on the keywords.

　　可以根據(jù)每月和每周的計(jì)劃，首先寫出每月的方向和每周的主題。然后根據(jù)本周的主題創(chuàng)建每天的具體內(nèi)容。

　　You can first write out the monthly direction and weekly theme based on the monthly and weekly plans. Then create specific content for each day based on the theme of this week.

　　比如“燦哥電商”這個賬號，定位為電商和新媒體內(nèi)容分享，則創(chuàng)作方向可以是新知識分享、平臺運(yùn)營，案例解析、工具講解、熱門話題創(chuàng)作等。

　　For example, if the account "Cange E-commerce" is positioned as an e-commerce and new media content sharing platform, the creative direction can be new knowledge sharing, platform operation, case analysis, tool explanation, hot topic creation, etc.

　　然后新媒體平臺運(yùn)營方向，又可以分為微博、微信、抖音、自媒體、快手等平臺，在抖音平臺上，又可以有抖音上熱門技巧、抖音豎屏拍攝技巧、抖音視頻剪輯技巧、抖音字幕添加技巧等主題。

　　Then the operation direction of new media platform can be divided into microblog, WeChat, Tiktok, We Media, Kwai and other platforms. On the Tiktok platform, there can be popular skills on Tiktok, Tiktok vertical screen shooting skills, Tiktok video editing skills, Tiktok subtitle adding skills and other topics.

　　這樣從宏觀到具體，既能保證創(chuàng)作思路源源不斷，又能保證每期內(nèi)容不偏離定位。每期主題按規(guī)劃進(jìn)行創(chuàng)作，保證了執(zhí)行的有效性，同時可以通過計(jì)劃性運(yùn)營，檢驗(yàn)不同內(nèi)容對用戶的友好性，有利于在持續(xù)運(yùn)營中優(yōu)化。

　　This way, from macro to specific, can ensure a continuous flow of creative ideas and ensure that each issue's content does not deviate from its positioning. Each theme is created according to the plan, ensuring the effectiveness of execution. At the same time, through planned operation, the user friendliness of different content can be tested, which is conducive to optimization in continuous operation.

　?、?明確創(chuàng)意

　?、?Clearly define creativity

　　視頻創(chuàng)意包括兩個方面。

　　Video creativity includes two aspects.

　　首先，視頻形式的創(chuàng)意是否具有拍攝、角色和編輯的特點(diǎn)和風(fēng)格。

　　Firstly, whether the creative form of the video has the characteristics and style of shooting, characters, and editing.

　　第二，視頻內(nèi)容的創(chuàng)意。一個視頻用戶看完后得到了什么。你笑得開心嗎？故事的好奇心滿足了？風(fēng)景的美麗和快樂？美的外表？還是掌握了一項(xiàng)技能？

　　Secondly, the creativity of the video content. What did a video user get after watching it. Are you smiling happily? Has the curiosity of the story been satisfied? The beauty and joy of scenery? Beautiful appearance? Or have you mastered a skill?

　　視頻內(nèi)容的創(chuàng)意尤為重要。每個視頻都應(yīng)該在劇本創(chuàng)作階段想明白創(chuàng)意點(diǎn)。就像在你開玩笑之前，你必須清楚梗是什么。

　　The creativity of video content is particularly important. Every video should have its creative points figured out during the script creation stage. Just like before you joke, you must be clear about what the meme is.

　　你可以從用戶的角度感受這個作品，看看是否有創(chuàng)意，是否能get到創(chuàng)意點(diǎn)。如果沒有，繼續(xù)明確創(chuàng)意，優(yōu)化表達(dá)方式。

　　You can feel this work from the user's perspective, see if it has creativity, and see if you can get the creative points. If not, continue to clarify the idea and optimize the way of expression.

　?、?劇本文案創(chuàng)作

　?、?Script and copywriting creation

　　劇本臺詞的創(chuàng)作是視頻的骨架，建立一個好的骨架大約等于讓視頻有一個原型。情景喜劇和故事視頻，首先寫劇本和臺詞。知識視頻應(yīng)該寫一份文案。

　　The creation of script lines is the skeleton of the video, and building a good skeleton is roughly equivalent to giving the video a prototype. For sitcoms and story videos, first write the script and lines. Knowledge videos should have a copy written.

　　注意短視頻的創(chuàng)作。劇情要快速推進(jìn)，文案要精煉。劇本臺詞創(chuàng)作之初，要不斷優(yōu)化內(nèi)容，“壓縮”劇情和字?jǐn)?shù)，提煉成品視頻。

　　Pay attention to the creation of short videos. The plot needs to advance quickly, and the copy needs to be refined. At the beginning of script dialogue creation, it is necessary to continuously optimize the content, "compress" the plot and word count, and refine the finished video.

　?、?腳本撰寫

　?、?Script Writing

　　視頻腳本是指視頻拍攝的腳本，是根據(jù)劇本分解的視頻拍攝的具體方法，是拍攝前的準(zhǔn)備工作。例如：

　　Video script refers to the script for video shooting, which is the specific method of video shooting decomposed according to the script, and is the preparation work before shooting. For example:

　　需要注意的是，對于劇情類視頻，需要根據(jù)劇本的每個鏡頭編寫相應(yīng)的拍攝腳本。然而，對于錄制屏幕視頻，只需要編寫宏觀制作腳本。例如，對于上述文案，我需要在視頻拍攝開始時編寫以下腳本：

　　It should be noted that for narrative videos, corresponding shooting scripts need to be written for each shot in the script. However, for recording screen videos, only macro production scripts need to be written. For example, for the above text, I need to write the following script at the beginning of video shooting:

　　1、采用手機(jī)錄屏的方式錄制畫面和聲音

　　1. Using mobile phone screen recording to record images and sounds

　　2、錄屏內(nèi)容為原創(chuàng)及品牌廣告

　　2. The recorded content is original and brand advertising

　　3、格力空調(diào)等品牌廣告語來源為搜索，搜索對應(yīng)品牌產(chǎn)品圖，尺寸為4：3，清晰度要達(dá)到720

　　3. The source of advertising slogans for brands such as Gree air conditioners is search. Search for corresponding brand product images with a size of 4:3 and a clarity of 720

　　4、原創(chuàng)通過PPT制作固定模板，長期使用

　　4. Original creation using PPT to create fixed templates for long-term use

　　5、為保證視頻效果，PPT中添加動態(tài)播放效果

　　5. To ensure video quality, dynamic playback effects are added to the PPT

　　6、剪輯時添加核心關(guān)鍵詞字幕，字幕是動態(tài)效果

　　6. Add subtitles for core keywords during editing, which are dynamic effects

　　7、聲音節(jié)奏要快，剪輯時稍加速，使節(jié)奏緊湊

　　7. The sound rhythm should be fast, and the editing should be slightly accelerated to make the rhythm compact

　　通過以上腳本的寫作，明確了視頻制作的具體方法。接下來要做的是根據(jù)腳本執(zhí)行，收集材料，制作材料，錄制視頻。

　　Through the writing of the above script, the specific methods of video production have been clarified. The next step is to execute the script, collect materials, create materials, and record videos.

　?、?視頻素材拍攝

　?、?Video material shooting

　　當(dāng)視頻腳本寫得足夠好時，拍攝就是執(zhí)行。拍攝需要構(gòu)圖、運(yùn)鏡、打光、錄音等技能。但對于大多數(shù)抖音場景來說，這部分技能并不高，只需要足夠的光線、干凈的和清晰的聲音。

　　When the video script is written well enough, shooting is execution. Shooting requires skills such as composition, camera movement, lighting, and recording. But for most Tiktok scenes, this part of the skills is not high, just enough light, clean and clear sound.

　　因此，對于個人創(chuàng)作者來說，拍攝并不是最困難的環(huán)節(jié)。只有在制作更專業(yè)的視頻內(nèi)容時，才能突出拍攝技術(shù)的重要性。建議新手在初始運(yùn)營中注重內(nèi)容，在后期不斷學(xué)習(xí)和提高拍攝技術(shù)，不斷提高視頻內(nèi)容和制作精度。

　　Therefore, for individual creators, filming is not the most difficult part. Only when producing more professional video content can the importance of filming techniques be highlighted. It is recommended that beginners pay attention to content in the initial operation, continuously learn and improve shooting techniques in the later stage, and continuously improve video content and production accuracy.

　　⑥ 素材剪輯后期

　?、?Material editing post production

　　指剪輯和合輯。剪輯的基本工作是剪掉無用的材料，留下所需的部分。這部分工作可以在手機(jī)上實(shí)現(xiàn)，無論是剪映、Inshot等工具還是專業(yè)的PR等，都能實(shí)現(xiàn)。

　　Refers to editing and compilation. The basic job of editing is to cut out useless materials and leave behind the necessary parts. This part of the work can be implemented on mobile phones, whether it is using tools such as Jianying, Inshot, or professional PR.

　　后期主要是指提高視頻效果的工作，如特效和配色。對于大多數(shù)抖音視頻，后期工作不需要太多。在剪輯部分，只需完成材料合輯、變速、轉(zhuǎn)場、字幕添加等工作。剪輯技巧將在后期單獨(dú)講解。

　　Post production mainly refers to the work of improving video effects, such as special effects and color matching. For most Tiktok videos, post work does not need much. In the editing section, it is only necessary to complete tasks such as material compilation, variable speed, transition, and subtitle addition. The editing techniques will be explained separately in the later stage.

　?、?發(fā)布傳播技巧

　?、?Release communication skills

　　在發(fā)布和傳播過程中，主要考慮抖音算法推薦原理進(jìn)行運(yùn)營，本部分見下面詳細(xì)說明。

　　In the process of release and dissemination, the Tiktok algorithm recommendation principle is mainly considered for operation. This part is described in detail below.

　　最近無人直播帶貨特別火！點(diǎn)下方復(fù)習(xí)：

　　Recently, unmanned live streaming sales have been particularly popular! Click below to review:

　　抖音無人直播會封號么？無人直播如何操作？

　　Will Tiktok's unmanned live broadcast be titled? How to operate unmanned live streaming?

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