想要快速提高微信視頻號(hào)播放量？

一個(gè)標(biāo)版

A standard version

標(biāo)版指一支短視頻的標(biāo)題與封面版式。在瀏覽短視頻內(nèi)容時(shí)，用戶往往只需2秒鐘做決定要不要點(diǎn)擊進(jìn)去觀看，而其中最重要的影響因素就是封面與標(biāo)題。

Standard version refers to the title and cover layout of a short video. When browsing short video content, users often only need 2 seconds to decide whether or not to click in and watch, and the most important influencing factors are the cover and title.

好的標(biāo)題能輔助視頻內(nèi)容傳播，不好的標(biāo)題甚至?xí)駴](méi)一個(gè)優(yōu)秀的視頻。

A good title can assist in the dissemination of video content, while a bad title can even bury an excellent video.

短視頻封面圖的好壞直接影響視頻的推薦量和播放量，封面是留給觀眾的“第一眼印象”，觀眾看到封面后會(huì)在短時(shí)間內(nèi)決定要不要戳開(kāi)這個(gè)短視頻進(jìn)行觀看，所以封面的作用同樣不可小覷。

The quality of the cover image of a short video directly affects the recommendation and playback volume of the video. The cover is the "first impression" left to the audience, and after seeing the cover, the audience will decide whether to open the short video for viewing in a short time. Therefore, the role of the cover should not be underestimated.

封面和標(biāo)題決定了你大部分的推薦流量。

The cover and title determine the majority of your recommended traffic.

1.封面

1. Cover

對(duì)于封面來(lái)說(shuō)，要遵從如下原則：

For the cover, the following principles should be followed:

（1）封面與標(biāo)題互相呼應(yīng)

(1) The cover and title complement each other

封面和標(biāo)題之間要有關(guān)聯(lián)互相呼應(yīng)，要注重人物和故事的完整展現(xiàn)。在平臺(tái)運(yùn)營(yíng)審核挑選可以被重點(diǎn)扶持的視頻時(shí)，標(biāo)題和封面決定了是不是可以展現(xiàn)給用戶的重要標(biāo)準(zhǔn)。

There should be a correlation and mutual response between the cover and the title, and attention should be paid to the complete presentation of the characters and story. When selecting videos that can be given key support in platform operation review, the title and cover determine whether they can be presented to users as important criteria.

首先，你的封面標(biāo)題要互相呼應(yīng)，就像寫(xiě)作文一樣，能夠從封面標(biāo)題中就了解到你想要講的故事，從而更有興趣點(diǎn)擊進(jìn)去。

Firstly, your cover title should complement each other, just like writing an essay. You can understand the story you want to tell from the cover title, which will make you more interested in clicking on it.

（2）封面圖清晰有重點(diǎn)

(2) Clear and focused cover image

可以使用人物近照/物品特寫(xiě)等，有自己的個(gè)人風(fēng)格。優(yōu)質(zhì)的視頻號(hào)號(hào)主都是有自己穩(wěn)定的封面風(fēng)格。

You can use close-up shots of people/objects, etc., with your own personal style. High quality video account owners have their own stable cover style.

（3）封面圖二次加工

(3) Secondary processing of cover image

在封面圖上可以加上人物特寫(xiě)、食物景物特寫(xiě)，加上花體字包裝或表情包，更加吸睛。

Close ups of people, food, and scenery can be added to the cover image, along with floral text packaging or emoticons, to make it more eye-catching.

2.標(biāo)題

2. Title

對(duì)于標(biāo)題來(lái)說(shuō)，要遵從如下原則：

For titles, the following principles should be followed:

（1）簡(jiǎn)單敘述

(1) Briefly describe

簡(jiǎn)單來(lái)說(shuō)就是通過(guò)一段文字性的描述，把視頻的內(nèi)容完整的概括，讓觀眾最快的理解視頻的內(nèi)容和主旨。

Simply put, it is a complete summary of the content of a video through a written description, allowing the audience to quickly understand the content and main idea of the video.

（2）設(shè)置懸念

(2) Set suspense

話只說(shuō)一半或是拋出疑問(wèn)句式。重點(diǎn)就是要勾起觀眾的好奇心，吊足觀眾的胃口，吸引觀眾迫不及待點(diǎn)進(jìn)你的視頻看看。

Speak only halfway or use a questioning sentence structure. The key is to arouse the audience's curiosity, satisfy their appetite, and attract them to eagerly click on your video to watch.

如果視頻的效果與標(biāo)題一樣能滿足觀眾，那么還會(huì)引起熱烈的互動(dòng)。最重要的是答案一定不能出現(xiàn)在標(biāo)題中，要在視頻中出現(xiàn)。

If the effect of the video is as satisfying to the audience as the title, it will also generate lively interaction. The most important thing is that the answer must not appear in the title, but in the video.

（3）刺激觀眾痛點(diǎn)

(3) Stimulating audience pain points

引起觀眾的共鳴，喚醒帶動(dòng)觀眾的情緒，標(biāo)題要從觀眾的角度出發(fā)，這樣才能引發(fā)用戶點(diǎn)贊，評(píng)論和轉(zhuǎn)發(fā)。

To resonate with the audience and awaken their emotions, the title should be from the audience's perspective in order to elicit likes, comments, and shares from users.

2一個(gè)系列

2 series

所謂一個(gè)系列是指在同一賬號(hào)上連載更新的一組視頻，而這一組視頻是基于同一個(gè)主題或風(fēng)格而發(fā)展衍生的。

The so-called series refers to a set of videos that are serialized and updated on the same account, and this set of videos is developed and derived based on the same theme or style.

系列化視頻與單一的一條視頻相比來(lái)說(shuō)更具有延續(xù)性擴(kuò)展性，也正因?yàn)檫@個(gè)原因，一組系列視頻要比單一的一條視頻傳播的效果更加持久有效。分為上下集的形式也會(huì)吸引更多的用戶點(diǎn)擊關(guān)注，保留期待感等待下一次視頻內(nèi)容的更新。




Compared to a single video, serialized videos have more continuity and scalability, and it is precisely for this reason that a set of serialized videos has a more lasting and effective effect on dissemination than a single video. The format of dividing into upper and lower episodes will also attract more users to click and follow, keeping a sense of anticipation waiting for the next update of the video content.

做視頻號(hào)內(nèi)容，首先要確定好賬號(hào)的內(nèi)容定位，明確要拍什么類型的視頻。在做好賬號(hào)內(nèi)容定位的基礎(chǔ)上，就需要逐個(gè)做單條視頻內(nèi)容的輸出，如果要做系列化的內(nèi)容，那么這時(shí)內(nèi)容的選題策劃就十分重要。

To create video content, the first step is to determine the content positioning of the account and clarify what type of video to shoot. On the basis of positioning the account content, it is necessary to output individual video content one by one. If a series of content is to be produced, then the topic selection and planning of the content are very important.

選題方向內(nèi)容決定了會(huì)有多少觀眾觀看，直接影響視頻的點(diǎn)擊率和播放量。

The direction and content of the topic determine how many viewers will watch, directly affecting the click through rate and playback volume of the video.

那么該如何做系列化短視頻選題策劃呢？

So how to plan the selection of topics for a series of short videos?

圍繞賬號(hào)垂直領(lǐng)域內(nèi)的關(guān)鍵詞進(jìn)行擴(kuò)展與細(xì)化，形成系列化的選題。

Expand and refine keywords within the vertical domain of the account, forming a series of topics.

1. 知識(shí)分享類賬號(hào)可以結(jié)合用戶的成長(zhǎng)路徑，選擇領(lǐng)域內(nèi)關(guān)鍵詞進(jìn)行擴(kuò)展和細(xì)化。

1. Knowledge sharing accounts can be expanded and refined by selecting keywords within the field based on the user's growth path.

比如，理財(cái)類賬號(hào)可以在理財(cái)產(chǎn)品分析、行業(yè)資訊、理財(cái)建議等方面展開(kāi)。健康醫(yī)療類賬號(hào)可以在影響睡眠因素、緩解關(guān)節(jié)炎、孕婦小知識(shí)等方面展開(kāi)。

For example, wealth management accounts can be used for analyzing wealth management products, providing industry information, and offering wealth management advice. Health and medical accounts can be used to explore factors that affect sleep, alleviate arthritis, and provide tips for pregnant women.

2. 美妝類賬號(hào)可以選擇化妝和護(hù)膚領(lǐng)域內(nèi)的關(guān)鍵詞進(jìn)行擴(kuò)展。

2. Beauty accounts can choose keywords in the fields of makeup and skincare for expansion.

比如：如何美白和保濕？干皮和油皮應(yīng)該如何選擇適合的粉底液？如何畫(huà)眼影、畫(huà)腮紅？黃皮適合哪個(gè)色號(hào)的口紅？等方面展開(kāi)，在為女生們普及美妝小技巧的同時(shí)還能種草帶貨。

For example, how to whiten and moisturize? How to select suitable liquid foundation for dry skin and oily skin? How to paint eye shadow and powder blusher? Which shade of lipstick is suitable for yellow skin? While promoting beauty tips for girls, we can also cultivate and promote products.

3. 劇情類賬號(hào)的話則可以圍繞人物背景或者事件背景打造系列化主題。

For plot accounts, a series of themes can be created around character backgrounds or event backgrounds.

比如：情侶系列、辦公室系列、單身狗系列等方面展開(kāi)。

For example, the couple series, office series, single dog series and other aspects are launched.

3一套設(shè)備

3 sets of equipment

隨著短視頻逐漸成為信息傳播與互動(dòng)交流的主流形式，變得越來(lái)越流行，短視頻制作的門檻也越來(lái)越低，創(chuàng)作和剪輯都已經(jīng)變得非常方便。

With short videos gradually becoming the mainstream form of information dissemination and interactive communication, becoming increasingly popular, the threshold for short video production is also getting lower, and creation and editing have become very convenient.

同樣，對(duì)于設(shè)備的選擇和應(yīng)用，只有全面了解其性能特點(diǎn)，才能在拍攝不同題材時(shí)快速挑選合適的設(shè)備，并真正讓設(shè)備物盡其用！

Similarly, for the selection and application of devices, only by comprehensively understanding their performance characteristics can suitable devices be quickly selected when shooting different subjects, and truly make the most of the equipment!

短視頻拍攝必備的設(shè)備，大體可以分為幾個(gè)部分：攝像部分、燈光部分、收音部分，在此不展開(kāi)探討。

The essential equipment for short video shooting can be roughly divided into several parts: camera, lighting, and recording, which will not be discussed here.

4一個(gè)領(lǐng)域

4 fields

想做視頻號(hào)，首先要想明白你想做什么內(nèi)容和你能做什么內(nèi)容，這就是我們常說(shuō)的內(nèi)容定位，一般來(lái)說(shuō)，內(nèi)容如何定位，取決于你擅長(zhǎng)或熟悉的領(lǐng)域。

To create a video account, the first step is to understand what content you want to do and what content you can do. This is what we often refer to as content positioning. Generally speaking, how content is positioned depends on your expertise or familiarity in the field.

目前視頻號(hào)的類型大致分為劇情、生活、雞湯、手藝、美食、顏值、科普、健身、動(dòng)畫(huà)、街拍、片段等，從風(fēng)格區(qū)分又有搞笑、正能量、教程、真實(shí)等。確定好類型和風(fēng)格僅僅是剛開(kāi)始。

At present, the types of video accounts can be roughly divided into plot, life, chicken soup, crafts, cuisine, appearance, science popularization, fitness, animation, street photography, clips, etc. From the style differentiation, there are also humor, positive energy, tutorials, reality, etc. Determining the type and style is just the beginning.

例如你是廚師，想做一個(gè)美食教程，接下來(lái)你要考慮人群定位，是什么地方菜系、年齡什么區(qū)間、制作步驟的難易程度，以及觀眾的接受度。

For example, if you are a chef and want to create a food tutorial, you need to consider the target audience, the local cuisine, age range, difficulty level of the preparation steps, and audience acceptance.

內(nèi)容垂直至關(guān)重要，如果一個(gè)賬號(hào)內(nèi)容差異很大，勢(shì)必影響粉絲粘性，粉絲對(duì)你的號(hào)模糊不清，就會(huì)取關(guān)，失去商業(yè)價(jià)值。平臺(tái)對(duì)你的號(hào)模棱兩可，就無(wú)法推送精準(zhǔn)用戶，所以內(nèi)容定位十分重要。

Vertical content is crucial. If there are significant differences in the content of an account, it will inevitably affect the stickiness of fans. If fans are unclear about your account, it will be closed and lose its commercial value. If the platform is ambiguous about your account, it cannot push precise users, so content positioning is very important.