做短視頻如何更好找到對標(biāo)賬號？

有時候不一定能找到完全符合自己心里預(yù)期的對標(biāo)賬號，這個是正常。

Sometimes it is normal to not be able to find a benchmark account that fully meets one's expectations.

找我們咨詢賬號運(yùn)營的客戶，發(fā)現(xiàn)很多就是發(fā)內(nèi)容沒有運(yùn)營；有運(yùn)營但沒有抓住內(nèi)容等賬號比比皆是，也試過錯。

When consulting with our account operation clients, we found that many of them only post content without operation; There are many accounts that operate but fail to capture content, and there are also mistakes.

大部分企業(yè)在前期投入的人力財力也比較大，結(jié)果的反饋就是數(shù)據(jù)不行，最后決定還是不想把視頻號做成宣傳片，從創(chuàng)意入手，做一些又能體現(xiàn)自身優(yōu)勢，又能讓看短視頻的合適潛在客戶人群接受，還要有創(chuàng)意，有意思。

Most companies invest a considerable amount of manpower and financial resources in the early stages, but the feedback is that the data is not good. In the end, they decide not to turn the video account into a promotional video. Starting with creativity, they should create something that reflects their own advantages and can be accepted by suitable potential customer groups who watch short videos. They should also be creative and interesting.




從細(xì)節(jié)入手，放棄展現(xiàn)樓市的框架，把鏡頭探索到細(xì)節(jié)處、花花草草、基礎(chǔ)設(shè)備、周邊環(huán)境、人來人往等，用故事線滿足小鏡頭，一點(diǎn)點(diǎn)揭開大框架。

Starting from the details, abandon the framework of showcasing the real estate market, and explore the details, flowers and plants, basic equipment, surrounding environment, people coming and going, etc. with storylines to satisfy small shots and gradually reveal the big framework.

所以我們先找對標(biāo)賬號，要的就是參考人家的表現(xiàn)方式，而不是生搬硬套，因為人家的做號初衷跟你也不一樣，而且容易把自己裝進(jìn)別人的邏輯框架內(nèi)，被局限。

So let's first look for benchmark accounts, and what we need is to refer to their performance, rather than blindly copying, because their original intention for creating accounts is different from yours, and they can easily fit themselves into other people's logical framework and be limited.

比如說，資料君我過去的文章中還再次強(qiáng)調(diào)，找對標(biāo)賬號一定要找最新的，但是很多人的操作他就是找最熱，最熱的排行榜不一定是最新的。

For example, in my past articles, I have emphasized again that when looking for benchmark accounts, it is important to find the latest ones. However, many people simply search for the hottest ones, and the hottest rankings may not necessarily be the latest.

我建議你要去看看我寫的那篇如何找熱點(diǎn)以及工具介紹。

I suggest you take a look at my article on how to find hot topics and tool introductions.

不同樣的操作帶來的結(jié)果肯定是不一樣。

The results of different operations are definitely different.

如果你是新粉可以去看看我寫過怎么找對標(biāo)賬號，包括我們要如何借鑒文案內(nèi)容都有過分享，今天后半部分也會寫。

If you are a new fan, you can go and see how I have written about finding benchmark accounts, including how we can learn from copywriting content. I will also write about it in the second half of today.

如果你是個人賬號，我們從一個長遠(yuǎn)的角度看，一定要走自己有興趣的，擅長的，適合自己的方式去起號，最少在日復(fù)一日的更新里，不會讓自己感覺的心累和無趣。

If you are a personal account, from a long-term perspective, we must follow the way we are interested, good at, and suitable for ourselves to start the account, at least in the daily updates, so as not to feel tired and boring.

變不變現(xiàn)的開始也不要考慮，因為是個人IP，讓自己的特質(zhì)展現(xiàn)在別人的視野中，讓大家記住，從而認(rèn)識你是這樣的IP，看到你就知道你和什么有關(guān)，你是哪些領(lǐng)域的代表等等，與其尋找對標(biāo)賬號，不如想辦法讓自己變成別人的對標(biāo)賬號。

Don't think about the beginning of becoming non monetized, because it's a personal IP that showcases your traits in the eyes of others, making everyone remember and recognize what kind of IP you are. Seeing you will tell you what you are related to, which fields you represent, and so on. Instead of looking for a benchmark account, it's better to find a way to become someone else's benchmark account.

精細(xì)化拆解目標(biāo)，把內(nèi)容裝進(jìn)去。

Fine break down the objectives and incorporate the content into them.

包括：名稱、頭像、風(fēng)格、開頭、結(jié)尾及數(shù)據(jù)分析工具的準(zhǔn)備，細(xì)化就是選題、標(biāo)簽、拍攝手法、音樂、市場、目標(biāo)人群、整體視覺效果、視頻封面、結(jié)尾等等全部拆解開，為之后的內(nèi)容sop做關(guān)聯(lián)和帶入長尾效應(yīng)，這里就不贅述，很多都干著干著就了解的，實(shí)踐中調(diào)整。

Including: name, avatar, style, beginning, end, and preparation of data analysis tools. Refinement means that topics, labels, shooting techniques, music, markets, target groups, overall visual effects, video cover, end, etc. are all disassembled, so as to make connections for the following content, sop, and bring the long tail effect. I will not repeat here. Many of them are known by doing, and adjusted in practice.

我曾經(jīng)單獨(dú)寫過爆款文案內(nèi)容輸出指南，里面也有整套工具表，都是教我們做內(nèi)容素材的。

I once wrote a guide for outputting popular copywriting content separately, which also included a complete set of tool lists that taught us how to create content materials.