實(shí)用的短視頻運(yùn)營方法與您分享

1.定位

1. Positioning

短視頻定位就是在你的領(lǐng)域內(nèi)選擇一個(gè)適合自己的方向，并將這個(gè)方向打造成一個(gè) IP。在定位的過程中，我們需要考慮一下自己擅長什么，喜歡什么，擅長什么。只有定位好了自己才能將這個(gè)方向進(jìn)行深挖，并將它打造成一個(gè) IP。

Short video positioning is about choosing a direction that suits you in your field and turning it into an IP. In the process of positioning, we need to consider what we are good at, what we like, and what we are good at. Only by positioning oneself well can one delve deeper into this direction and turn it into an IP.

比如你是一名美食領(lǐng)域的博主，那么你就要根據(jù)自己的喜好選擇一個(gè)適合自己的領(lǐng)域進(jìn)行創(chuàng)作。如果你喜歡繪畫，那么就可以去學(xué)習(xí)繪畫相關(guān)的技能；如果你喜歡唱歌，那么你可以去學(xué)習(xí)唱歌技巧；如果你喜歡旅行，那么你就可以去學(xué)習(xí)攝影技巧等等。

For example, if you are a blogger in the food industry, then you need to choose a suitable field to create according to your preferences. If you enjoy painting, you can learn painting related skills; If you enjoy singing, then you can learn singing skills; If you enjoy traveling, then you can learn photography skills and so on.

只有這樣我們才能將我們所做的事情進(jìn)行深入挖掘和思考，從而找到適合自己的領(lǐng)域并讓自己在這個(gè)領(lǐng)域內(nèi)做出成績來。所以說定位是非常重要的一步。

Only in this way can we delve deeper into and reflect on what we are doing, in order to find a suitable field for ourselves and make achievements in that field. So positioning is a very important step.

2.選好領(lǐng)域

2. Choose the right field

在做短視頻之前，我們一定要確定好自己要做什么類型的短視頻，這樣才能更好的運(yùn)營下去。想要做好短視頻就要選擇一個(gè)適合自己的領(lǐng)域，因?yàn)橹挥写怪鳖I(lǐng)域才能吸引到精準(zhǔn)用戶。

Before making short videos, we must determine what type of short videos we want to make in order to operate better. To excel in short videos, one must choose a field that suits oneself, because only vertical fields can attract precise users.

比如我們是一個(gè)美妝博主，就可以選擇化妝、護(hù)膚、穿搭這些方面的內(nèi)容。如果是做美食博主，就可以選擇美食制作方面的內(nèi)容。這樣才能讓我們的短視頻運(yùn)營起來更輕松一些。

For example, as a beauty blogger, we can choose content related to makeup, skincare, and fashion. If you are a food blogger, you can choose content related to food preparation. This can make our short video operation easier.

每個(gè)領(lǐng)域都有自己的受眾群體，在選擇領(lǐng)域之前我們一定要了解這個(gè)領(lǐng)域的受眾人群。比如喜歡游戲類的人就可以選擇游戲相關(guān)領(lǐng)域；喜歡旅游類的人就可以選擇旅游相關(guān)領(lǐng)域；喜歡美妝類的人就可以選擇美妝類等等，這樣才能更好地運(yùn)營下去，也能吸引到更多的用戶關(guān)注。

Each field has its own audience, and before choosing a field, we must understand the audience of that field. For example, people who enjoy gaming can choose gaming related fields; People who enjoy tourism can choose tourism related fields; People who like beauty products can choose beauty products and so on, in order to operate better and attract more user attention.

3.內(nèi)容

3. Content

一個(gè)好的內(nèi)容是成功的基礎(chǔ)，現(xiàn)在大家都喜歡看一些搞笑、新奇的東西，這樣可以讓我們的觀看體驗(yàn)變得更好。我們要想做好內(nèi)容就需要掌握一些技巧，下面是一些實(shí)用的方法。

A good content is the foundation of success. Nowadays, everyone likes to watch funny and novel things, which can improve our viewing experience. To do a good job in content, we need to master some skills. Below are some practical methods.




1.視頻要有吸引力，我們需要做好準(zhǔn)備工作，要選擇一些搞笑、有看點(diǎn)的視頻，這樣才能讓用戶喜歡我們。

1. Videos should be attractive, and we need to prepare well by selecting some funny and interesting videos to make users like us.

2.短視頻內(nèi)容要有一定的價(jià)值，如果你要發(fā)一個(gè)美食視頻，你必須有一定的意義和價(jià)值，這樣才能讓用戶喜歡你。

2. Short video content should have a certain value. If you want to post a food video, you must have a certain meaning and value in order to make users like you.

3.做短視頻需要堅(jiān)持，只有堅(jiān)持才能看到效果。做短視頻也是一樣，我們需要每天堅(jiān)持發(fā)視頻，只有這樣才能獲得更多的曝光。

3. Making short videos requires persistence, only by persisting can we see the effect. Making short videos is the same. We need to consistently post videos every day in order to gain more exposure.

4.我們還可以制作一些特色的內(nèi)容，這樣可以讓用戶更加喜歡我們。如果你想制作一個(gè)有特點(diǎn)的內(nèi)容，你需要根據(jù)自己的情況來進(jìn)行設(shè)計(jì)。

4. We can also create some unique content to make users like us more. If you want to create unique content, you need to design it according to your own situation.

4.標(biāo)題

4. Title

一個(gè)好的標(biāo)題能夠讓人一眼就知道你的內(nèi)容，所以我們在做視頻之前一定要考慮好標(biāo)題，讓觀眾一眼就能看明白你要表達(dá)什么內(nèi)容。

A good title can make people know your content at a glance, so before making a video, we must consider the title carefully so that the audience can understand what you want to express at a glance.

一般來說，視頻標(biāo)題中有關(guān)鍵詞會(huì)更容易被系統(tǒng)推薦，而且用戶也更容易記住我們的視頻，所以一定要注意我們的標(biāo)題。現(xiàn)在很多平臺都有標(biāo)題取關(guān)的功能，當(dāng)我們的視頻被系統(tǒng)檢測到有違規(guī)行為時(shí)就會(huì)被禁言或者限流。

Generally speaking, having keywords in video titles makes it easier for the system to recommend them, and users are also more likely to remember our videos, so it is important to pay attention to our titles. Nowadays, many platforms have the function of selecting and closing titles, and when our videos are detected by the system for any violations, they will be banned or restricted from streaming.

以上就是關(guān)于短視頻運(yùn)營的一些技巧了，希望可以幫到大家。做好短視頻運(yùn)營需要我們有一定的耐心和毅力，雖然短視頻行業(yè)前景很好，但是對于新手來說還是比較困難的。大家在做短視頻之前一定要對自己所要從事的行業(yè)有一定的了解和認(rèn)識，這樣才能做好充分的準(zhǔn)備。后，希望大家可以在這個(gè)行業(yè)中取得好成績。如果大家有其他疑問可以在下面留言，我會(huì)盡快回復(fù)大家。感謝大家一直以來對我工作的支持和信任。

The above are some tips about short video operation, hoping to be helpful to everyone. Doing a good job in short video operation requires us to have a certain degree of patience and perseverance. Although the short video industry has a promising future, it is still quite difficult for beginners. Before making short videos, everyone must have a certain understanding and knowledge of the industry they want to work in, so as to be fully prepared. In the future, I hope everyone can achieve good results in this industry. If you have any other questions, please leave a message below and I will reply to you as soon as possible. Thank you all for your continuous support and trust in my work.

5.發(fā)布頻率

5. Release frequency

想要做好短視頻，就要注意發(fā)布的頻率，如果短視頻發(fā)布的頻率過低，就會(huì)降低賬號的權(quán)重，影響我們的賬號內(nèi)容。所以想要做好短視頻就要注意發(fā)布的頻率。如果短視頻的數(shù)量比較多，那么就可以選擇每天都發(fā)布，但是如果數(shù)量比較少，那么就可以選擇每周發(fā)布一次。

If you want to make good short videos, you need to pay attention to the frequency of posting them. If the frequency of posting short videos is too low, it will reduce the weight of the account and affect the content of our account. So if you want to make good short videos, you need to pay attention to the frequency of posting. If there are a large number of short videos, you can choose to publish them every day, but if the number is small, you can choose to publish them once a week.

現(xiàn)在很多人都比較喜歡在網(wǎng)上購物，因?yàn)榉奖憧旖荩窃诰W(wǎng)上購物有一個(gè)非常大的缺點(diǎn)，那就是物流慢。雖然物流慢是因?yàn)榭爝f公司速度比較慢，但是大家也可以選擇去實(shí)體店購買商品，這樣就可以避免物流太慢。所以現(xiàn)在越來越多的人喜歡在網(wǎng)上購物了。但是有些人又比較喜歡到實(shí)體店購物，因?yàn)閷?shí)體店里面的東西比較齊全，而且還有專業(yè)人員一對一服務(wù)。所以很多人都喜歡在實(shí)體店購物。

Nowadays, many people prefer to shop online because it is convenient and fast. However, online shopping has a major drawback, which is slow logistics. Although logistics are slow due to the slower speed of courier companies, people can also choose to purchase goods at physical stores, which can avoid logistics being too slow. So now more and more people like to shop online. But some people prefer to shop in physical stores because they have a complete range of items and professional one-on-one service. So many people like to shop in physical stores.

如果你想做好短視頻運(yùn)營這個(gè)行業(yè)就一定要注意這些方法，只有這樣才能讓你的賬號運(yùn)營起來。

If you want to do a good job in the short video operation industry, you must pay attention to these methods, only in this way can your account operate well.

6.賬號數(shù)據(jù)

6. Account data

做好賬號的數(shù)據(jù)是很重要的，數(shù)據(jù)越高，你的賬號就會(huì)越火。短視頻賬號的數(shù)據(jù)包括粉絲數(shù)量、點(diǎn)贊數(shù)、評論數(shù)、轉(zhuǎn)發(fā)數(shù)等。

It is important to have good account data. The higher the data, the more popular your account will be. The data of a short video account includes the number of followers, likes, comments, shares, etc.

1.粉絲數(shù)量：就是我們說的漲粉情況，粉絲數(shù)量越多，說明我們的賬號流量越大。

1. Number of fans: It refers to the situation of increasing followers. The more fans there are, the greater the traffic to our account.

2.點(diǎn)贊數(shù)：就是我們發(fā)布短視頻后，有多少人給我們點(diǎn)贊了，點(diǎn)贊量越高說明你的視頻內(nèi)容越受歡迎。

2. Like count: It refers to how many people have liked our short video after we posted it. The higher the number of likes, the more popular your video content is.

3.評論數(shù)：就是用戶給我們評論的次數(shù)，評論數(shù)量越多，說明用戶對我們視頻內(nèi)容很認(rèn)可，這對后期我們賬號變現(xiàn)會(huì)有很大幫助。

3. Comment count: It refers to the number of times users have commented on us. The more comments they have, the more they approve of our video content, which will greatly help us monetize our account in the future.

4.轉(zhuǎn)發(fā)數(shù)：就是我們發(fā)布的短視頻有多少人轉(zhuǎn)發(fā)了，這個(gè)數(shù)據(jù)也是衡量賬號質(zhì)量的標(biāo)準(zhǔn)。

4. Forwarding count: It refers to how many people have forwarded our short videos, and this data is also a standard for measuring the quality of accounts.

5.評論數(shù)：就是用戶給我們評論的數(shù)量，這個(gè)數(shù)據(jù)是衡量一個(gè)短視頻賬號內(nèi)容是否優(yōu)質(zhì)的標(biāo)準(zhǔn)。

5. Comment count: It refers to the number of comments that users give us, which is a standard to measure whether the content of a short video account is of high quality.

6.粉絲：就是我們說的點(diǎn)贊數(shù)、評論數(shù)和轉(zhuǎn)發(fā)數(shù)都是粉絲給我們點(diǎn)贊、評論和轉(zhuǎn)發(fā)的數(shù)據(jù)，只要有這三種數(shù)據(jù)就說明我們的賬號很受歡迎。

6. Fans: The number of likes, comments, and shares we refer to are the data that fans give us. As long as there are these three types of data, it indicates that our account is very popular.

7.堅(jiān)持

7. Persist

堅(jiān)持是做好短視頻的重要因素，不管做什么事情都要堅(jiān)持。如果你不堅(jiān)持做，那肯定是做不成的。如果你不能堅(jiān)持，那么你就很難成功。如果你能堅(jiān)持，那么你就可以獲得更多的粉絲，獲得更多的流量。如果你能堅(jiān)持下去，那么你就可以制作出更好的作品，而且在制作作品的時(shí)候會(huì)更加的用心。

Persistence is an important factor in doing short videos well, no matter what you do, you must persist. If you don't persist in doing it, it will definitely not be possible. If you cannot persist, then it will be difficult for you to succeed. If you can persist, then you can gain more fans and traffic. If you can persist, then you can create better works and put more effort into creating them.